“Asked to develop a slogan for gen Z, 13-22 year-olds overwhelmingly suggest some variation on ‘be yourself’ (e.g. ‘just be you,’ ‘just be yourself,’ ‘do what makes your happy’) as the slogan for their generation. Second after variations on ‘be yourself’ were slogans aimed at social responsibility such as ‘save the planet’, ‘we want change’ and ‘we are the future.’” - 2019 JWT intelligence study in partnership with Snap Inc (THINKHOUSE UK)
What Greta Thunberg, Luka Sabbat, James Charles, Billie Eilish, have in common - besides millions of followers across social media platforms? They consider themselves to be authentic, they care deeply about human rights, prizing equality, inclusion and diversity, and technology is a central part of their upbringing. They also consider creativity to be a life skill and form of personal expression. Gen Zers (born between mid-1990s and mid-2000s) represent around 8% of London’s population.
The question is How do we engage with them? Kristi will draw on her experience with working with college students in particular to help us meet this challenge and make the most of the opportunities they bring.
Kristi Mair is a Research Fellow at Oak Hill Theological College where she lectures in Philosophy, Ethics, and Apologetics. She is also Evangelism and Apologetics specialist at Crosslands. She is a PhD candidate in philosophical theology at the University of Birmingham. Originally from Hungary, she grew up in Leicestershire. Prior to Oak Hill, she worked for UCCF for eight years, first as a Staff Worker and then as Midlands Assistant Team Leader. Kristi is passionate about equipping God's people for God's world and engaging with hearts and minds through the big objections to Christianity, and has previously spoken at both Cambridge and Oxford University Inter-Collegiate Christian Unions’ events. She co-hosts the 'PEP Talk' podcast with Andy Bannister and speaks regularly at events and conferences. She is the author of More>Truth and Healthy Faith.
Kristi is also among the 12 leaders from all over Europe who joined Tim Keller for a collaborative process to think, write and speak about the topic of Evangelism - which will also be the theme of the City To City Europe + The London Project conference in May 2021 (more details soon).