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Gen Z: Be Yourself and Change The World | Kristi Mair

What Greta Thunberg, Luka Sabbat, James Charles, Billie Eilish, have in common - besides millions of followers across social media platforms? They consider themselves to be authentic, they care deeply about human rights, prising equality, inclusion and diversity, and technology is a central part of their upbringing. They also consider creativity to be a life skill and form of personal expression. Gen Zers (born between mid-1990s and mid-2000s) represent around 8% of London’s population. The question is How do we engage with them?

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